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Top 5 Things a Listing Agent Does For You

When you hire a listing agent to sell your house, what should you expect from him or her? Here are the top 5 things a professional listing agent does for you.

Pricing. The most important step in selling a house is setting the price. You have to set a price that will cause it to sell. A good listing agent does a thorough Comparative Market Analysis to determine the right price. This includes finding appropriate comparable properties and personally previewing houses to see how your house stacks up.

Preparation.  All houses need to be “detailed” before they go on the market. This includes minor repairs and maintenance, de-cluttering, cleaning, de-odorizing, and touch ups. A good listing agent knows about staging or hires a professional to do it.

Marketing.  Getting the word out to prospective buyers is very important. A good company uses tried-and-true marketing tools such as yard signs, flyers, and open houses. Century 21 uses the internet to push out listings to over 800 websites. We also use a software product called Leadrouter, which pulls leads from websites and forwards them to Century 21 agents, who follow up on the leads within minutes.  It’s also important to get HONEST feedback from prospective buyers after each showing. You need to know what buyers are thinking about the interior, exterior and price, so you can make adjustments if necessary.

Negotiating. When offers come in, it’s important to negotiate the best deal for you. Negotiating can be emotional, tiring, and complex. Agents have to look through the contracts carefully to ensure that the timeline is acceptable, that you are not paying for things you shouldn’t, and that you are protected at all times.

Management.  Once a contract is executed, managing the buyer’s due diligence and financing timeline is important. Key steps are the inspection and appraisal, which can cause the buyer to re-negotiate parts of the deal. A good agent monitors the dates and keeps makes sure everything goes smoothly.

These activities make the difference in how quickly the house sells, how much it sells for, and how smoothly the transaction goes.  Even if you sell your own house, it’s your responsibility to take care of these tasks. 

Gary's Listing Process

I'm not a high pressure person. I like to get to know the people I work with because it helps me do a better job for them. Therefore, I use a two-step listing process.

Step 1: Seller Interview. I like to set the first appointment at your house. During this appointment we have a conversation about your goals, dreams, and needs. I will also tour your house so I can see what we will be selling. 

Between Step 1 and Step 2 I conduct a market analysis and supply-demand analysis, and I draft a Sales Plan. 

Step 2: Sales Plan. A week or so later we have a second appointment to go over my research and discuss my Sales Plan. I want you to see how I would sell your house and what you need to do to prepare it for sale. You will have estimates on how much you can sell your house for, how much money you could make, and how long it might take. 

If you like what you see and hear, we sign a Listing Agreement, disclosures, and other documents. 

To learn more tips on selling a house, please visit my blogGary Clark's Blog


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CENTURY 21 Humpal, Inc.

Fort Collins, CO   -  970.224.1800